Snapchat Wants To Help Artists Make Customized AR Lenses

Snapchat Wants To Help Artists Make Customized AR Lenses

In an effort to come up with more ways to integrate Snapchat into the music industry, Snapchat Lenses are gaining traction among music artists. Snapchat wants to help artists make customized AR lenses. During the Midem Music Conference in Cannes, Snapchat’s Vice President Ben Scherwin said that he “looks at Snap in a lot the ways I’d look at MTV.  […]