Norwegian songwriters, composers, and music publishers have filed a complaint against Jay-Z’s streaming music service, TIDAL. The move comes after Norwegian newspaper Dagens Næringsliv (DN) published a damning report about the service.
After a two-year investigation, and in conjunction with the Norwegian University Science and Technology (NTNU)’s Center for Cyber and Information Security (CCIS), DN found that TIDAL had massively inflated Beyoncé and Kanye West’s numbers, leading to massive payouts for both artists. This, course, at the expense real, hard-working artists on the platform.
In a published report, the CCIS found that Jay-Z’s streaming music service had manipulated 320 million false listening sessions. TIDAL had deliberately manipulated genuine user accounts to inflate the total streaming plays. DN interviewed a number subscribers, including a law student, a composer, and a music critic. Each balked when presented with the stream logs extracted from a hard drive containing TIDAL play data.
Tono, a Norwegian performance rights organization representing 30,000 rightsholders, filed the ficial complaint with Okokrim, the Norwegian National Authority for Investigation and Prosecution Economic and Environmental Crime. The organization stated that the streaming manipulation claims against TIDAL were “strong” and “apparently credible.”
In a statement, the PRO said,
TIDAL has, course, fought back against the claims. Without providing any pro to refute DN’s findings, the service said in a statement,
A lawyer for TIDAL, Jordan W. Seiv, added,
In fact, inadvertently confirming that the hard drive did indeed contain TIDAL’s total stream counts, Siev doubled-down on the claim that DN obtained a stolen hard drive. He outright failed to refute the ‘manipulated data’ claims launched against the service.
In a follow-up report, DN found that TIDAL had abruptly dropped royalty payouts to labels from 62.5% to 55%. The service had failed to negotiate the royalty drop with major labels and PROs. This, in turn, led to artists receiving much less on the platform without any prior notification.
Daniel Nordgård, Chair GramArt, a Norwegian artist association, lambasted TIDAL over the findings. He called the situation “a complete breach trust.”
Even more suspiciously, TIDAL hasn’t addressed the reports directly with Tono or any other collecting society. Cato Strøm, Tono’s Director, said that he has tried to get in touch with TIDAL. Speaking with DN, he added that he only wants the service to address artists’ concerns. Yet, Strøm has only been met with silence.
He added that following the story’s publication, many musicians have started withdrawing their music from the service.
TIDAL’s failure to address the issue has unnerved PROs and collecting societies in other countries. According to Billboard, more music organizations have now considered filing complaints against TIDAL. Koda, Tono’s sister collection organization in Denmark – along GramArt – has demanded an internal audit TIDAL’s numbers. GramArt seeks to find whether the service intentionally withheld payouts for its members. The Norwegian arm the IFPI has also announced that it will review Norwegian albums and singles charts in response to the claims. Published weekly in Norwegian newspaper VG, the charts only rely on Nielsen SoundScan data.
TIDAL has yet to respond to requests for comment. Sony and Universal have also declined to discuss the reports.
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